Integritetspolicy
DATA CONTROLLER
© Pridelity
Company: Darkle Oy (3288465-6)
Ratakatu 2 as 5a
28120 Pori, Finland
www.pridelity.com
Email: info@pridelity.com
REGISTER NAME
The name of the register is Darkle Oy's customer register.
COOKIES
We use cookies to improve website functionality and provide a better shopping experience.
You can manage or disable cookies in your browser settings. For more information on how to control cookies, visit www.allaboutcookies.org.
Cookies are data that a browser stores on the user's device. We use both first-party and third-party cookies. Some cookies are necessary to ensure the functioning of the website. Certain cookies are beneficial for users, as they can facilitate the use of the site, such as remembering your shopping cart. The primary purpose of cookies is to ensure the functionality of the page, web analytics, and marketing. By using the site, you automatically consent to the use of your information for targeted advertising.
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
When you visit Pridelity.com for the first time, a cookies banner will appear on the screen. From that cookie banner you can choose whether you want to accept, reject, or manage cookie preferences.
DATA COLLECTION
We collect and process information in accordance with the General Data Protection Regulation (GDPR) of the European Union and the Finnish Personal Data Act (Sections 10 and 24). All information is confidential, and we do not disclose or sell it to third parties. Our site does not change its data collection practices when a "Do Not Track" signal is received from your browser.
We process personal data based on the following lawful bases under the GDPR:
- To fulfill a contract: When processing your orders and providing customer support.
- Legal obligations: When retaining order details for tax and accounting purposes.
- Legitimate interests: For fraud prevention and marketing to existing customers.
- Consent: When sending marketing emails, if you have opted in.
When you visit Pridelity.com, certain device information is automatically collected, such as your IP address, time zone, and cookies installed on your device. This is referred to as Device Information, which includes log files and web beacons. We also collect personal information when you place an order, create an account, or subscribe to our email list. This may include your name, address, business ID, company name, email address, phone number, IP address, operating system, geolocation, order details, payment method, and other relevant information necessary to process orders.
To measure site traffic and conversions, we use third-party tools like Google Ads, Google Search Console, Simprosys Google Shopping Feed, Google Merchant Center, Microsoft Ads, TikTok Ads, and Meta Business.
Our Site is powered by Shopify, and Shopify may collect and process information as part of its Shopify Network Intelligence activities. This data may be used to improve Shopify’s services, enhance security, prevent fraud, and analyze performance across the Shopify network. More information about Shopify’s data processing and privacy practices can be found at https://privacy.shopify.com/en.
We use Google Consent Mode v2 to ensure that our Google tags operate in accordance with user consent, supporting both analytics and advertising without compromising user privacy. By using this mechanism, we adjust the behavior of our Google tags based on user consent, ensuring that data is only collected and processed within the legal boundaries allowed.
If you subscribe to our email list by, for example, checking the "Send me news and offers via email" option at checkout, we may send you promotional content such as ads and offers related to our online store.
Account Information
When you create an account on Pridelity.com through our Shopify platform, we collect the necessary information to manage your account, such as your name, email address, and login credentials. Having an account allows you to access order history, track current orders, and personal details. This information is securely stored and handled in compliance with privacy regulations. You can delete your account at any time, which will also remove all associated personal data unless required for legal or operational purposes (e.g., fulfilling past orders). You can request this by contacting us at info@pridelity.com.
Use of Information
Device Information is used to screen for potential risks and fraud, improve and optimize our website, and generate analytics on how customers browse and interact with our site.
Order Information is used to fulfill your orders, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, and screen for fraud. It may also be used for marketing purposes based on your preferences.
Account Information allows you to manage your orders and account details easily on our site.
Sharing Personal Information
We share your personal information with third parties as needed to operate our store, such as Shopify for powering our online store, Google, TikTok Ads, Microsoft Ads, and Meta to track customer behavior, as well as shipping carriers for delivery purposes and our print provider, Printful, for the printing and delivery of the products. For more information, please refer to their privacy policies.
Pridelity.com may also share customer information with payment processors, suppliers, and shipping providers in accordance with applicable laws. We retain personal data only for as long as necessary and ensure that it is securely stored and hosted within the European Union.
Please note that your personal information may be transferred, stored, and processed outside your home country, including in the United States, by third-party providers. If personal data is transferred outside of Europe, we rely on recognized mechanisms such as the European Commission’s Standard Contractual Clauses or similar agreements, unless the transfer is to a country deemed to offer adequate protection.
Data Security Measures
We take the security of your personal data seriously and implement the following measures:
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SSL encryption to secure transactions on our website
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Access control: Only authorized personnel can access personal data
- Regular security audits to detect and prevent vulnerabilities
If you have any concerns about data security, please contact us.
Payment Providers
Our payment system uses Shopify Payments for secure payment processing. When you pay via Shopify Payments, your personal information, such as payment details, will be processed in accordance with Shopify Payments' privacy policy.
For more information on the privacy policies of Pridelity.com's payment service provider (Shopify Payments), which may collect information about orders, please visit:
Shopify Payments: http://www.shopify.com/legal/privacy
Reviews
Our site also uses a review plugin to collect reviews. Reviews are collected via email, and only if you have joined and accepted our email list. If you publish a review on our site, other website users will see your name and any review image and text you post. Only your first name and the first letter of your last name will be visible in the reviews. Pridelity has the right to post your review on their Instagram, TikTok, Facebook, and YouTube channels at @pridelity. We reserve the right not to publish your review if it is offensive, spam, or very inappropriate. The review plugin collects information about the customer, such as name, email address, phone number, physical address, and IP address. You can read more about their privacy policy at: https://loox.app/legal/privacy-policy-end-users
After completing a purchase, we may send customers an email offering a discount code in exchange for a product review with a photo – even if they have not subscribed to our marketing emails.
THIRD PARTY WEBSITES AND LINKS
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
REMOVAL OF INFORMATION FROM THE REGISTER
As a data subject, you have the following rights under GDPR:
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The right to access your personal data
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The right to rectification of inaccurate or incomplete data
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The right to erasure ("right to be forgotten")
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The right to restrict processing in certain cases
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The right to data portability
- The right to object to processing, including direct marketing
To exercise these rights, please contact us at info@pridelity.com
We will respond within 30 days in accordance with GDPR requirements.
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy:
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Order information: Retained for at least 6 years to comply with tax and accounting laws.
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Marketing communications: Retained until you opt out.
- Customer service records: Retained for 12–24 months after the last interaction.
We keep your order information for our archiving unless you request its deletion after placing the order. We use Personal Information to provide targeted advertisements or marketing communications we believe may be of interest. You can request to have your information modified, accessed, or promptly deleted by sending a message to info@pridelity.com ("right to be forgotten"). You can also delete cookies stored on your computer through browser settings and install a browser add-on for opt-out. For more information about our privacy practices, questions, or complaints, contact us via email at info@pridelity.com.
If you believe your data has been processed unlawfully, you have the right to lodge a complaint with a supervisory authority.
Contact information:
Office of the Data Protection Ombudsman
P.O. Box 800, 00531 Helsinki, Finland
Email: tietosuoja@om.fi
This privacy policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons.
Opt-Out for residents of California, Colorado, Connecticut, Delaware, Florida, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia.
Updated Marct 1, 2025